Mm-hmm. Mm-hmm. Would they purchase their own product? Or is that, is that getting harder, um, to enjoy it because of all the, the other responsibilities you have? They're from Australia. Jared: How's it going? In hydroponics, I typically do leafy greens and expensive herbs like basil, dill, and parsley. Um, and so sort of was on this econ accounting track and realized, well, the poker thing. I think a lot about that. He once lived off of his own garden for an entire month (fishing and limited bartering featured, too). I love your background. Uh, it's good to at least have still some more runway for you to, to go down. Sign Up. Jared: it's coming. Menu. It's gotta be an interesting juggle. I hope this video inspires and shows you what's possible with a clever hook. And that could have been like, it looks easier to, to sell. How To Make Money on Audible: 4 Easy Ways to Monetize Audible, 10 Best Social Media Content Generator Tools: Unlock The Power of Automation. Kevin Clarence Espiritu. Yeah. And I just saw he got slapped by, by Google and, and revenue dropped by 50%. Kevin: the pod, the podcast is kind of funny. No wonder that so many journalists covered our story at this headline is a massive link magnet to their audience. Totally. In the context of blogs, I guess it's a little different right, though. And I was like, oh, I guess I don't have to do that part myself. , a lot of people listening might have traffic and you might adjust, totally sparked their interest, right? In a raised bed theyre growing more similar to the environment that they were evolved in, so its easier to get into raised bed gardening. And I mean, obviously the big question is how you got into a brand this size, but what are some of the keys that took it from what is a very respectable income, right? But then, you know, 2019 was the year that everything really changed for the business, cuz I decided at that point I had been on Instagram long. And it's very, it's a very good piece of content. Yeah. Yeah. Yeah. It sounds like you had a cool thing going with, uh, scribe or what, you know, what they were called for time. A boiler failure next winter and save money. , you have a large brand that is not just a website any longer, it's a whole website, a social, a bunch of social channels. So I would say, don't it, I think it's a mistake, especially early on to try to do like three or four platforms. Um, but what I would say is, Generally speaking, like if, if you want, if this is a path you wanna go down, cuz this is quite different from, you know, running, running a, an affiliate site or a niche site. I think, um, where can, uh, where can people fall everywhere, it sounds like, but where can people, where do you wanna direct people to follow along? We, we sell all of your product already, so why don't you just join the team? Uh, and so I bought it and it paid itself off in, in like 40 days. Um, and so I, I think in my heart of hearts, what I would love to do, The strategy of the business. And so I made five minute episodes, sometimes even less every day. There are 50+ professionals named "Kevin Espiritu", who use LinkedIn to exchange information, ideas, and opportunities. Mm-hmm. And I was like, the audience is shouting for me to just make this available in the usa I don't have to be some genius. Niche sites.com offers a full range of services to help your content site grow. I mean, that's exciting that obviously the physical products are doing so well, but I mean, there's this whole untapped, I think so. There's like thousands of reference points that it's me. Right? But if, if nothing else, besides all the unique things that you've done along the way that have gotten me thinking, it's really, it's such a good challenge for all of us to not get stuck thinking, I'll say small minded, right? What are all the steps involved? Jared: I think even looking back into 20 16, 20 17, those time periods, like that's a probably everyone would consider a pretty fast rise to growth, right? I mean, if someone doesn't want to get into product, or certainly investment I think is like, you know, Mo most people wouldn't be doing something like that. Today's guest on the Niche Pursuits podcast is the perfect mentor. I can't just ride or die on, on if I drop rankings. Yeah. How to puna tomato, how to, you know, pick a lettuce at the right time, whatever. WebKevin Espiritu Founder / CEO, Epic Gardening National City, California, United States 3K followers 500+ connections Join to follow Epic Gardening University of California, Santa Um, so, so I set up a system where that was more resilient. Taxing. Yeah. And that, that's, that was really the impetus. Jared: you're really good at, I'll say, I mean, I've heard you say it four or five times already. Um, but really, I, I kinda went full-time on Epic gardening in 2016. WebView Kevin Espiritu results in California (CA) including current phone number, address, relatives, background check report, and property record with Whitepages. And if you think about that, you, you sort of have a potential customer base sitting right in front of you and you've got, you know, you, you're starting to become that more influencer model. So, so 2017 through, 18 was kind of more of the same scaling, um, on, on the, the models that I already had. And so, you know, it kind of put me on this track of I don't want a traditional job and I like sort of scorn traditional jobs in my early twenties, which sure, great lesson. Uh, and then that sort of worked. Find your friends on Facebook. You, you certainly don't have to, like, life's pretty good at that point. And, and I just emailed the company like five times a month and I was like, can I sell these in America? Uh, and I was, I had no experience doing anything in business back then, so it just felt all it, it sort of felt fake. Jared: I mean, I mean, from your standpoint, is it almost like, do you still enjoy doing a lot of the social stuff, being the face of the brand? I, I purchased a site to get me into the house plant world in, instead of writing all those articles I bought and migrated over the best of one. Yeah, I think so. Oh yeah. When you buy something through one of the links on our site, we may earn an affiliate commission. Um, but I was being upfront about that cuz the whole, you know, the whole supply chain was broken back then. Um, and now it's over 90%. Want to learn step-by-step how I built my Niche Site Empire up to a full-time income? In 2016, he went from $400 to $4-5k a month from ads and affiliate WebKevin Espirito Profiles | Facebook View the profiles of people named Kevin Espirito. I, um, I, I will tell you that, uh, you know, I think if nothing else, uh, and there's a lot here, so I don't mean that mm-hmm. But I think, um, simply the act of doing it forces you to figure out how to do it right instead of, uh, you know, trying to solve the universe before you take the first step. Kevin: and stuff. Yeah. For me. Required it almost, if I wanted to do what I wanted to do, um, which is there, there's an opportunity in gardening to just build the next generation garden company from media all the way down through the products. Yeah, I mean, like, so if we look at, if we go back to my 20 16 20 17 transition, I, I would say about a year I was the sole writer, um, for the blog. , uh, I don't know. And so I started building a base out there. If youre building a large garden, Id recommend finding a local buyer and getting it delivered, especially if youre building four or five beds because thats cheaper. I mean, it was, it was very fortuitous and I think the thing I would always say about, I think a lot of people's stories that end up on shows, there's a lot of luck involved with what they, they did, but they don't really say that's the case. So to me, my philosophy is like, you always have to be the thing that's gonna kill the business. I love it. We have a, there's a tool company I know of, they literally own an aluminum foundry. Um, and so I expanded into YouTube at that point in time. And maybe that also ties into some of the things you were just talking about with safeguarding your project, especially if you don't wanna get into some of the bigger e-com games and how you. Um, so, so standard interview format, right? The growth lever for the business was simply more content, more traffic, which drives the levers of affiliate income and ad revenue, right? You jumped in, you just kind of jumped in one day and did it and learned. Um, if simply the act of shining a light on it destroys it. So my hot take that I think I've tweeted out maybe a couple times that a lot of the. Tell us a little bit about yourself and maybe, maybe your story up until the point where you started. I will click on it. So basically from my early twenties, like 18 on, actually, I, I had been relatively self-sufficient. Yeah. And then what I, what I find or found at least is that stops working past a certain point. Kevin got into gardening in early 2011 with his first hydroponics setup. This was also the year Kevin decided to quit his job at a company called Book In A Box, founded by Tucker Max. Well, I would, I would certainly try my best to like hedge every weakness of, of the, of the company. First came the website, They discussed swarm traps, brood diseases, mite treatments, and BEEKEEPER ANTHEMS. This was 2017, so there were like four, um, and they were all like 30 to 60 minute shows about a particular topic, usually with a guest. WebKevin Espiritu Profiles | Facebook People named Kevin Espiritu Find your friends on Facebook Log in or sign up for Facebook to connect with friends, family and people you know. How much did, taking one topic and then going out into as many channels, as many areas, as many mediums as possible, how much did that actually end up helping grow? I mean, the podcast off to the races. Kevin: right? We told the press that people should turn on their heating this summer if they want to save money next winter, and we landed over 20 links in national and regional UK obligations for a boiler client. For first-time gardeners, it goes back to auditing your space and knowing your light access, Espiritu adds. South is ideal, east and west are OK, north is bad. So, so I think about like, what can't be faked. Um, so I just recorded. And then I had very large platforms and a core product in the, in the market. So I wrote like the first 400 in-depth gardening articles, right? And so I'm like, you really can build like the next generation of, of what the garden market looks like through, through Epic. Is there ever too much water or do the plants self regulate? The 5, 10, 15 in revenue, which certainly there's nothing wrong with that at all. We need your expertise in product development. Mm-hmm. So about quarter in product and a quarter in, in ads and stuff. , um, for people who are stuck on that, um, you talked about how to use it across different mediums, but also how to take one topic and then write a whole bunch on that general topic, but getting really specific. About the Author. Well, uh, it's, we'll stay tuned for that one. In 1920 there was 1 Espiritu family living in California. I suppose, especially looking backwards, but, but also kind of put me on this like, Sort of hamster wheel of trying to figure stuff out on my own and, and kind of beating my head against the wall, like building websites for people. Right. Maybe that's an extreme version cuz I, I would pay anything to not be an accountant personally, but there's certainly jobs that are like kind of fun at the, you know, 90 to $150,000 range that you could do that don't subject you to as much risk. And then I, you know, it, it's sort of weird how I was so in the niche sort of authority site, content world that I had. So I was sort of sniper shotting all these keywords and just making really obvious bets on, okay, this keyword, this difficulty level, this, you know, this amount of traffic, just write the best article on it. Content Pit Review: Is it Possible to Find Fast, Inexpensive, and High Quality Content? any other ideas for people who are, who are perhaps not harnessing that model. There's a seasonality curve on all of your demand because it's a seasonal business. How much do I need me to be a part of the brand? Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. What's the culture of the company look like? RankIQ Review: Is This AI SEO Toolset Worth Your Time and Money? His mission is to teach 100,000,000+ people around the world how to grow their own food at home. . I had to figure out how to register and file that. A boiler failure next winter and save money. For first time gardeners, it goes back to auditing your space and knowing your light access. YouTube monetizes very similarly with ads and affiliates. And so if I can make, like I have a, I have a 45 minute video for example, on, on how to grow microgreens, which are like really small baby greens. No wonder that so many journalists covered our story at this headline is a massive link magnet to their audience. It's now called Scribe Media. And you know, guys like the Authority hacker guys bug me all the time to like, make, make, make a course. Jared: I was gonna be my next follow up question. Um, so the podcast now, I think we're almost at 20 million downloads lifetime. WebImagine the pressure of carrying on your family business. Right? Uh, some really sort of big heavy hitting books, which really cool model. Um, who, you know, he, he has, he writes his own content still. kevin espiritu married. So I believe in 2017, I think at that time I switched to Zoic from Aen. That mix can help quite a bit, or you can take your native soil and buy compost to mix with. And, yeah, I mean, as far as like revenue's perspective, we sell mostly products these days, which I'm sure we'll get into. Um, and the thing I always say is like, it's, it's the power law of the power law almost with product. Um, and so we've created, you know, Jacques, the Garden hermit, we call him as, as like another creator in the network of Epic. WebThe Espiritu family name was found in the USA in 1920. It was just kinda looking at a different format and, and trying to find something easy to do. And obviously that's gonna be different for every person and every brand. Introducing niche sites.com. The blog, it does pretty well. Log In. Actually, I think the first episodes had no intro music. Before we jump into the podcast, I wanted to let you know that today's episode is sponsored by Search Intelligence. I, I didn't have enough articles. Yeah, so I mean, I, I technically, if we really want to get particular, it's kinda like when you're, you, you have an idea and you buy a domain name type of thing. Yeah. You need a customs broker. Uh, well, let's look at, let's look at the, the, the subsequent couple of years, um mm-hmm. ( 2 Corintios 4:18 ) Este libro fue escrito para brindar instrucciones claras, paso a paso, sobre cmo abrir tus ojos espirituales. Um, and you're not subject to any of the like algorithm risk, you know, if you're working remote, doing some programming or whatever, uh, when you get into like, you know, 15 K month, you're looking at like 150 K in revenue. Like, what would be some of the advice that you would, uh, pass. Like I, I think gardening and I think, man, I, I, I can very well say I'd want a, a video along with my written article and Yeah. . Today he shares exactly what he did to get here - highlighting the power of thinking big and how to make it work. It's pretty cool. Rate this book Write a Review Friends & Following For this type of gardening, plants tend to grow faster and larger because youre putting them in a cocktail of nutrients. Name Of Flowering And Non Flowering Plants, Your email address will not be published. Right. Yeah. You have a, a huge e-commerce play that accounts for the majority of your revenue. And so I think it's really interesting and I learned a ton from interviewing Kevin at how he slowly and methodically made decisions to scale this website up. So there, there's a lever to look at. Jared: question to that too, which Yes. As a true leader in gardening education and entertainment, we've built a powerful community with tens of millions of aspiring gardeners across 100 countries. And. Yeah. The Epic Gardening podcast is a daily gardening tips and advice show brought to you by Kevin Espiritu, an urban gardener, hydroponics enthusiast, and all-around Yeah. So maybe I, maybe I could have. Certain, certain site owners don't agree with, which is valid, is, is I'm like, if you can't put your face on your business or you can't out your site, for example, to me, you do not actually have a resilient business. You're still the face of the brand in so many ways. Jared: Um, maybe for, uh, everyone listening, I, I, I oftentimes will ask this at the outset or in the beginning part of it, like, catch us up to where Epic gardening is today. Right. Um, and so it's like, yes, you can expand to all these platforms, but only if you leave a person or process in your wake as you go focus on something new. Kevin Espiritus YouTube channel, Epic Gardening, is a sensation with over 1.5 million followers who flock to him for his breezy style and easy-to-understand gardening tips. I think that mostly the blog helped those grow initially, but the reciprocal doesn't really happen that much where the YouTube doesn't really help grow the blog all that much. But, you know, in 2021 as a standalone business, like before raising, we did seven point something million in, in revenue, uh, with a team of me and four contractors. And I didn't, I scaled the team too slow to catch up to that cuz I was like, yeah, I'm just making videos and selling products and having fun with this thing. But there's also something here for you if you maybe are just on the website, but are ignoring other social media channels. Welcome back to the Niche Pursuits podcast. So like, I'm, I'm never doing that. Huge thanks to my co-teacher Anuka . And what are some of the big things you learned in adding product? Making the content and developing the team, the operational side of like running finance and like, what's your cash conversion cycle and your inventory, you know, what's your inventory planning? And then in video, it's, it's sort of unlimited because it's, I, I, I actually have a video about how to prune tomatoes that has like three or 4 million views. Uh, and, and there you go. So it's interesting cuz like I, I had, I went full-time on a site that technically existed for a few years but had just languished, right? But I obviously have a lot of love for that whole thing. Um, and so I was like, oh, okay, like maybe I'm better at this than I thought. And they finally said yes in 2019. Took a website that was earning, we'll, we'll go back to where you were at the end of, I think 2016 in my notes here. Its an easy-to-follow blueprint with video walkthroughs, templates, and more to help you start and grow your niche sites! WebKevin Espiritu. But, you know, a lot of the products in the nursery just aren't that good, to be honest with you. Yeah. Um, for most niche site builders, what it seems like is that point never comes because they're pretty content. And the writing was sort of on the wall as far as, um, my time there where it was like my role was getting split into like three different roles. Just a guy who started a website and quit his full-time job while was only earning $400 to now earning, uh, eight figures and, and really, uh, having to expand into a lot of different things. Learning about urban gardening was eye-opening for him. Um, you know, built your wings on the way down as a mentor of mine, used to say, jumped off the cliff and built your wings away to a degree. Massive publications picked up our story, including the Sun Express Mirror, Wells online, and a few more dozen publications giving our client links, lots of links and lots of happiness hormones. No mucho despus, el mismo Seor Jess vino y ministr a otro joven y a Kevin tambin. And there might be some really easy ways to change that. It's less, um, it's less dense. That, that makes total sense. , they have traffic around a certain, um, concept or product. I mean, if, let's say, you know, in my world you've got how to grow basil, right? Mm-hmm. we did at Epic, or I did at the time because, you know, lining up product the year before a pandemic that just so happened to lock people into their homes where they would look for home based activities. Yeah. Um, but really, I think back then, really not that many people were just trying to build a site in the space the way that I was trying to build it. I, I worked at Scribe for about 18 months. Mm-hmm. . Like there's the topic has sort of like maybe potential energy in it, I suppose is the way I might think about it. From my early twenties, like, you know, he, he writes own... 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